Braves become motivated sellers ($39 per month, $2.17 per game)

Braves fans packed SunTrust Park for opening night and the first home series against San Diego but attendance during the week has lagged behind weekends. (Hyosub Shin / hshin@ajc.com)

The Braves are playing in a new ballpark, they’ve shown an ability to score runs in bunches and they’re heading into the summer months — a confluence of events that should lead to high attendance numbers. But they just did a remarkable thing: They marked down the product.

The team announced on Twitter Wednesday night that it will sell monthly ticket passes for $39, beginning in June. I’ve done the math for you. The Braves play 18 home games in June, so that comes out to $2.17 per game. The pass is renewable, so you can keep it going in July (eight games, $4.87 each), August (17 games, $2.29 each) and September (16 games, $2.44 each).

This ad was sent out on the Braves’ official Twitter feed.

These are general admission tickets (upper deck, outfield, down the third base line). The cost of individual game tickets normally fluctuate, depending on day and opponent, and whether school is in or out of session. In June, general admission tickets usually cost $8 or $9 but as much as $20 for a Saturday, June 10 game against the New York Mets. Tickets drop to as low as $5 on some nights in August and September. With the monthly pass, the tickets can be accessed by the MLB.com Baseball app on your smart phone.

There are two ways to look at this.

• The positive way: “Wow, look at what the Braves are doing for me!”

• The negative way: “Wow … are the Braves that desperate to sell tickets?”

The answer to the second question: Kind of yes and no.

Obviously if Braves’ games were a tough ticket right now, they wouldn’t be doing this. Similarly, when Arthur Blank purchased the Falcons, his first goal was to get fans back into the stadium so he offered a $10 ticket. It worked. It should be noted that a few other baseball teams have announced similar monthly pass plans recently. The Oakland A’s announced a $19.99 pass two weeks ago. The Braves also offered a similar plan late last season.

The Braves averaged 30,135 through the first 20 home games, which ranks 13th in the majors. Their crowds have been significantly higher on weekends. Follow the averages: Mondays 22,697; Tuesdays 22,744; Wednesdays 24,350; Thursdays 26,458; Fridays 36,994; Saturdays 39,724; Sundays 36,747.

SunTrust Park attendance in 2017

One other thing to consider, and this is as important as it is obvious: The Braves can make a lot more money if you go to the game than if you don’t. It’s no big deal if they let you through the gates for $2.17 because that means you’re going to pay significantly more than that on parking, food, beer, peanuts and souvenirs.

Also, as a reminder, the Braves are commercial real estate landlords: They benefit financially from all of the restaurants and bars that sit in the Battery area that surrounds SunTrust Park. The Battery is the Braves and vice-versa. The development as the biggest carrot to luring them to the suburbs (well, that and Cobb’s generous public donation).

So in that sense, that ticket price isn’t that big of a deal — or at least not as big a deal as it normally would be.

So knock yourself out. If you can find a free parking spot in the Galleria area and are willing to walk to the stadium and you’re able to sneak in a sandwich, you can get away pretty cheap. But you didn’t hear that from me.

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Reader Comments 0

11 comments
Atlanta Doc
Atlanta Doc

Sneak in a sandwich? I thought the Braves allowed outside food, after all.


E983
E983

When we had season tickets we rode MARTA or parked close, got there for BP and never had a problem with traffic unless it was an afternoon game. Food was always easy to get. Prices weren't economic but reasonable. I understand it's ok at Sun Trust if you "do your homework" before going to the park.

WSP
WSP

who wants to go there when you wait 2-3 innings to get food. the lines are ridiculous. 

BeepTrumpBoop
BeepTrumpBoop

Why not sign up with INWEGO for $29/month instead? No contract, season tickets to Braves, almost all other Atlanta-area sports teams, and some concerts.

Hell Horsey
Hell Horsey

If people are trying to go to a game on the cheap, are they really going to spend time and money getting there and paying for food?  Much cheaper to watch a terrible baseball team, and all the empty seats, on TV.  At least then you can change the channel instead of spending a few hours getting home.

FineousMcDirtyBird
FineousMcDirtyBird

Is there anything you actually like, Hell Horsey, or are you that crotchety old guy that finds no pleasure in life unless he is sitting on his porch drinking warm budweiser and yelling at the neighbor kids while swatting flies off a transistor radio that only picks up a bluegrass/gospel station?

Hell Horsey
Hell Horsey

@FineousMcDirtyBird I used to like sports in this town before all the owners got greedy and ruined the experience.  If you ever feel like it, you're always welcome to drink a few beers on my porch while your wife cooks me a hot dinner and rubs my back.

JeffCriswell
JeffCriswell

If I was there I would ride my bike a couple of miles and park it right next to the stadium. The cheap ticket is a great idea for young folks who could care less about the game but are there to flirt and drink.