Ryan Lochte wins ‘pariah medley’ — loses all 4 endorsement deals

Ryan Lochte lost all four of his product endorsement deals Monday, which will account for millions of dollars in lost income. (AP photo)

Ryan Lochte lost all four of his product endorsement deals Monday, which will account for millions of dollars in lost income. (AP photo)

The individual medley in swimming is one of Ryan Lochte’s best events, having won the Olympic gold medal in the 400 IM in London in 2012. Consider what happened Monday the Olympic pariah medley, because Lochte just won fools gold in that event.

Lochte’s case of felony stupidity — which included him lying about getting robbed at gun point at the Rio Olympics and then staying silent for days while three of his teammates twisted in the wind — lost four of his endorsement deals Monday. He only had four endorsement deals to start with.

So Lochte suddenly has a lot of time on his hands and he may actually have to start buying his own swimsuits … and clothes … and hair removal products … and mattresses.

First to the wall was Speedo at approximately 11 a.m. Then came Ralph Lauren, then Gentle Hair Removal, then Airweave. Everybody in the pool! Or in this case, out of the pool.

Seldom, if ever, has a celebrity endorser suffered such a dramatic fall for reasons other than cheating (performance enhancing drugs) or a criminal act considered so heinous that corporate partners  had no choice but to push them out the door.

Lochte falsely reported a crime — “Over-exaggerated,” he said, because he couldn’t bring himself to say “lie” — but more than anything else he was just an idiot, for reasons still partly unknown. He was only made to look worse after Georgia swimmer Gunner Bentz and others came out with detailed public statements while Lochte stayed silent, then went on NBC and fumbled an apology.

A suspension likely is coming from the IOC, the USOC and/or USA Swimming. But in the short-term, Lochte suddenly may actually have to work for a living. He has lost potential millions of dollars in endorsement deals. Lochte’s deals in 2012 reportedly grossed him $2.3 million. His take during this Olympic year reportedly was less than that.

Here’s the rundown of fleeing sponsors:

Speedo at 11:06 a.m.:

Then came Ralph Lauren:

Here was Lochte 11 days earlier:

Then came Syneron-Candela’s “Gentle Hair Removal”:

By the way, this was Lochte on the product just five days ago, via the company’s Twitter site:

 

Then came Airweave mattresses:

Any company that was considering signing Lochte to a deal can get him at a discount now.

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Reader Comments 0

14 comments
dawg fan
dawg fan

Jeff, you guys in the media seem to revel in this stuff a little too much.  Geez.  The guy made a mistake.  He didn't kill or hurt anyone.  He made a mistake.  Nobody cared about this story nearly as much as you media folks did. 

UnbiasedObserver
UnbiasedObserver

He lies...and gets castrated.


Hillary lies....and people want to vote for her.

OH:IO
OH:IO

zzzzzzzzzzz



SO over this story. 


Move on


PLEASE

DawgNole
DawgNole

@OH:IO

If you're SO over it, why do you continue to comment on it a full day after it was posted?

Is it because you're SO full of it?

Wascatlady
Wascatlady

Couldn't have happened to a "nicer" guy!

Birdfanforlife
Birdfanforlife

This is so stupid. Who gives a crap if a guy exaggerates about a stupid drunken incident. He didn't rape anybody or kill anybody. He certainly didn't beat his girlfriend or wife. He didn't even get a DUI like our current God Michael Phelps. He swims or trains 60 hours a week and makes one silly mistake after its all done, and we are all sooo ready to turn on the poor guy and crap down his throat. This country is filled with a bunch of losers sitting around on their computers ready to beat somebody down. He was nice to my niece and sister when he visited Dynamo this last year and I think the media and his sponsors should take a deep breath and let this go.  

FreddieMac
FreddieMac

I didn't know who Lochte was until the all the press came out about his making up the robbery story.  Figured he was an immature 18-22 year old.  Stunned to see that he is a 32 party boy!  He's enjoyed money and privilege for many years and never had to grow up.   Time for him to work for a living and see what it is like for the rest of the world.  Trump's currently got positions open in state campaign offices.  Mr. Lochte would fit right in--assuming he can answer the phone.  

OH:IO
OH:IO

zzzzzzzzzzzzzzzz


so over it

TOJacket
TOJacket

I believe the young mans story from UGA.....I think he and the others were no angels....but they listened to someone they thought a lot of and got screwed. He made his bed, let him "lie" in it.


TOJacket
TOJacket

Let's face it.....he FU%&ed UP!

lakedog
lakedog

Of course if he was a dog killer I'm sure Jeff would be calling for us to forgive and forget.